Instagram is one of the most popular social media platforms used by billions of users around the world. Follow these tips to help you use Instagram for your job search success.

Choose your profile photo carefully
Using social media to build your personal brand means that you have to create your profiles in such a way that they look neat and professional to the hiring managers and recruiters. Carefully choose photos that will make it easier for people to recognize you. As much as possible, use good quality photos that highlights your face instead of hiding your facial features.

Create a well-drafted Instagram profile
Your Instagram bio only allows you to type in a description of yourself in just 150 characters. Be sure to make the most of this space to convey who you are not only personally but also professionally. Be very careful with the words you choose to use. Your goal here is to build a professional and credible personal brand. If you have a personal website, be sure to include it here, too.

Be careful with what you post
How your feed looks like can help make or break the recruiter’s impression of you. Whatever they see on your profile can tell a lot about the kind of person you in and outside of work. Therefore, you have to thoughtfully select the visuals you’re posting on your Instagram account.

This doesn’t mean, though, that all your posts should be professional-looking or business related. However, it’s important that you learn the art of mixing and matching leisurely posts and the kind of posts that somehow showcase your knowledge and skills in your field.

Establish connections with other Instagram users
Social media platforms aren’t just there to socialize with friends. They are perfect venues to connect with people in your industry. Follow these people and start building connections with them by liking their posts and engaging with them through commenting. Also leverage hashtags by searching for hashtags in your related field. Build your professional network by connecting with those who use the same hashtags.

Also don’t forget to follow companies in the related business or field. Instagram isn’t just for people. It’s also widely used by many companies and organizations.