4 Benefits of Leveraging Social Media in the Job Search Process

4 Benefits of Leveraging Social Media in the Job Search ProcessWe live in a world where technology, especially the social media, plays a relevant role in everything we do. Since the advent of the internet, social media seemed to have become a crucial part of our lives. From interacting with people from the other side of the globe, to getting and sharing information and ideas, social media platforms have significantly changed and improved the way we live our lives in many different ways - the job search process included.


Whether or not you’re part of the generation Z, we can’t deny the fact that social media stands as a vast resource of job opportunities. And if you’re currently in need of employment, social media is something you should leverage and here’s why.

Social media helps expand the reach of your search
By leveraging on the right social media platforms, using these tools can significantly widen the reach of your search. You can either share information casually for your friends to know or tap on a platform such as LinkedIn to reach more professionals who might be able to help you with your search. For instance, you can add the link to your resume on your Twitter account and let your friends know you’re on a job search. Or you can update your LinkedIn profile and attach an updated resume, too.

It’s an excellent resource for new job opportunities
Gone are the days when job seekers solely rely on the newspapers when looking for a job. Today, social media platforms can be your best friend if you’re looking to land a new job!

Just like job seekers, a lot of companies and hiring managers today leverage social media to make the hiring process easier and faster. They would place job postings on various social media groups and platforms to find the best candidates from the job market. Besides LinkedIn, they would tap on Twitter as well as Facebook groups or Facebook pages to also extend the reach of their search.

It can help boost your credibility
Besides looking at a resume, hiring managers would also look at a candidate’s social media profiles to help them decide whether or not they’re a perfect fit. While this can mean a make or break situation for an applicant, it also means an opportunity to boost your credibility and present yourself as the perfect candidate. Just be sure to clean up your account so that recruiters won’t see anything that may hamper your application.

It offers everything you need to know about a company
Social media platforms offer an excellent venue for people who want to learn more about a company. While you can learn about a company’s culture by visiting their actual website, there’s so much more you can actually learn when you check their social media profile. It is in their social media profiles that you can see the reviews, employee feedback and so on.

If you’re currently looking into finding a new career, don’t forget to leverage social media to help you through the job search process! It’s a great tool that can help boost your chances of finding and landing a job that fits you best.


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Alan Carniol

Alan is the creator of Interview Success Formula, a training program that has helped more than 80,000 job seekers to ace their interviews and land the jobs they deserve. Interviewers love asking curveball questions to weed out job seekers. But the truth is, most of these questions are asking about a few key areas. Learn more about how to outsmart tough interviewers by watching this video.