Strong research will help you determine whether you are a good fit for the company. You can use company information to highlight your suitability for the role and the company itself. At the same time, that information will help you evaluate how much you truly want the job.
Here are some tips on where to go for research in preparation for an interview:
The Company’s Website
This should be obvious, since the company website will give you a good understanding of what the company does and what industry they sit in. You can learn more about their core values, who the key players are and the company’s current team just by visiting their site.
Familiarize yourself with the products and services they provide. Don’t forget to click on the “Careers” link to get an idea of what they expect from their staff.
Do a search of the company name using Google search. With a Google search, you can find different news articles, uncover information about recent changes within the company, and other data, which can be helpful in the interview.
Social Media
Follow the company on social media to get an idea about the company’s culture and learn more about their core values. You can attain an understanding of the workings inside the company by looking at videos and case studies from employees.
Specialist Information
You can look into websites that will give you information about the company you’re interested in. However, be prepared to pay a fee for access to the company’s in-depth financial information and history and alerts about structural changes.
News and Recent Events
Pay attention to the news to help gain a strong understanding of recent happenings in the company.(Related questions may pop up during the interview.)A lack of awareness of the company may give the recruiter an impression that you’re not genuinely interested in working for them.
Competitors
Be aware of the company’s competitors and their services to see how the company fares in the market. Knowledge of the competition is a means of standing out among the other candidates.
Financial Research
You can tell how the company is doing by specifically looking at their financial information online. Recent financial info can help you determine if the company is making cutbacks, or may reveal additional spending that may indicate future plans for change and expansion.
These are just some of the resources you can use to help you gear up for the interview. Learn as much as you can, and be fully prepared and confident.
